Creative Capes
Future London Academy
Categories: Arts
Listen to the last episode:
How do you succeed as a start-up? How do you grow your agency from 20 to 100 people? How can you carve your niche in the market?
In our last episode of Agency Growth Stories, Emily Heyward, co-founder of Red Antler – the leading creative agency for startups and new ventures, including Hinge, Prose and AllTrails – shares her insights on these questions and more.
Emily was named among the Most Important Entrepreneurs of the Decade, a Top Female Founder and one of the Most Powerful Women of 2019 by Inc. Magazine and Entrepreneur Magazine.🔥
Here is what we covered in our chat with this creative legend:
00:00:00 - Intro: Who is Emily Heyward?
00:01:15 - Rapid Fire Questions
00:03:30 - Red Antler: How It All Started
00:14:25 - Defining Your Clients & Revenue as a Start-Up
00:18:53 - Growing Beyond 2 People: InHouse vs. Freelance
00:21:50 - Bringing In Clients in the Early Days
00:26:30 - Hiring & Establishing and Effective Team Structure
00:35:34 - Pricing Projects as an Agency
00:40:15 - What You Need to Change as a Leader to Grow
00:44: 22 - Where is Red Antler now?
00:46:05 - The Future of Small & Mid Agencies
00:47:15 - Opportunities in the Current Market
00:50:27 - Transparency within the Agency
00:52:15 - What Keeps You Going as a Founder?
00:56:24 - How a Project-Based Business Works: Hiring vs. Freelancing
00:59:03 - Helping Clients Understand the Importance of Brand
01:04:28 - Marketing and Community as Part of Your Brand Strategy
01:08:08 - AI in the Creative Industry: Uses and Shortcomings
01:12:00 - Key Things to Define for a Client’s Strategy
01:14:02 - How Do You Keep Key People Without Giving Equity Away?
01:17:50 - Can You Growth Without Expanding Your Services?
01:20:10 - Final Thoughts
For more leadership insights check our Design Leaders Programme: https://fla.wiki/3TBeTLq
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Previous episodes
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40 - How to Grow Your Agency from 2 to 100 People | Emily Heyward, Co-Founder of Red AntlerTue, 12 Mar 2024
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39 - From 0 to the Fastest-Growing Start-Up in Advertising History | Natalie Graeme, Co-Founder of UncommonWed, 06 Mar 2024
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38 - From £0 to £232M In Revenue | Steve Bell, Group CEO at Team17 & Former Co-Founder at IrisWed, 06 Mar 2024
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37 - How to Scale Your Agency from 0 to 50 | Brink’s Co-founder Shares Everything You Need to KnowFri, 01 Mar 2024
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36 - AllSaints Founder on How He Scaled His Fashion Business to Millions | Stuart TrevorWed, 10 Jan 2024
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35 - Facebook’s Former Director of Product Design On How to Stand Out as a Design LeaderWed, 03 Jan 2024
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34 - John Maeda, Microsoft’s VP of Design And AI Shares His Leadership SecretsSun, 03 Dec 2023
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33 - R/GA's Global Chief Creative Officer on how to achieve a C-level design roleThu, 22 Dec 2022
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32 - How to Lead the Advertising Industry with Saatchi & Saatchi's Chief Creative OfficerWed, 21 Dec 2022
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31 - Meta’s first Chief Creative Officer on what he learned from working with Barack Obama and on the connection between business and design.Thu, 15 Dec 2022
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30 - Global Chief Creative Officer at BCW Global on the main qualities of a design leaderTue, 06 Dec 2022
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29 - Chief Creative Officer at Mejuri on how to scale brands and design teamsWed, 30 Nov 2022
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28 - Asana On Creative Operations For AgenciesTue, 31 Aug 2021
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27 - Ragged Edge On 14 Years of Growing from its MistakesMon, 02 Aug 2021
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26 - Illo TV on Illustration in Branding and Picking the Right Business PartnerMon, 26 Jul 2021
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25 - Dixon Baxi on Starting and Running Your Own Branding AgencyTue, 20 Jul 2021
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24 - Steve ‘Buzz' Pearce on The Power of Design in BusinessFri, 25 Jun 2021
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23 - Business Psychologist Sinead Keenan on The Skills Future Business Leaders Need to HaveWed, 29 Sep 2021
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22 - Lovework Studio on Why Ugly Logos are a Good ThingFri, 25 Jun 2021
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21 - Guy Duncan, CTO of Tide: How to Reduce Work Stress and Prioritise Your Time as a C-level ExecutiveWed, 19 May 2021
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20 - Huge Inc. On Why Creative Leaders Make Great Business LeadersThu, 06 May 2021
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19 - Zaha Hadid Architects on Bauhaus, Design Leadership and Why Creatives Should Question EverythingTue, 27 Apr 2021
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18 - Superframe on How to Use Trends and Foresight in your Business StrategyFri, 19 Feb 2021
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17 - Reed Words on Copywriting, Tone of Voice and Branding with WordsFri, 12 Feb 2021
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16 - Tendril On Building Creative PartnershipsWed, 25 Nov 2020
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15 - Base Design On Taking Creative RisksThu, 19 Nov 2020
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14 - JKR On How To Create An Effective Brand StrategyFri, 06 Nov 2020
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13 - Dropbox On Authentic LeadershipFri, 30 Oct 2020
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12 - Mars Inc. on Scaling Design ThinkingThu, 22 Oct 2020
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11 - intO on De-Westernising ResearchWed, 14 Oct 2020
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10 - Wolff Olins on Design Leadership and DyslexiaThu, 08 Oct 2020
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9 - Anyways Creative On How Collaboration Is KeyFri, 24 Jul 2020
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8 - BUCK On How To Learn Anything You WantFri, 03 Jul 2020
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7 - Wolff Olins Founder Michael Wolff Telling StoriesThu, 22 Aug 2019
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6 - Jonny Burch on How To Progress In Your Design Career!Thu, 08 Aug 2019
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5 - DeepMind - Design Functionality over BeautyFri, 05 Jul 2019
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4 - Depop: Gen Z and Millennials – What's The Key Difference?Thu, 20 Jun 2019
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3 - John Lewis On Innovation Catalysts, Alpha State & Change!Thu, 28 Mar 2019
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2 - Service Design For Horses, Future Proofing Yourself and Making Up a Brief!Thu, 14 Mar 2019
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1 - Why Startups Fail, Hiring a COO & The Best Marketing Channels!Wed, 13 Feb 2019
