
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
4 The Creatives
Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business.
My website: https://4thecreatives.com
Categories: Arts
Listen to the last episode:
Text us your questions, and we'll address them in the show! Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter. In this episode, you'll discover: The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how nichin...
Previous episodes
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44 - Ep. 44: Breaking Through the $50K Freelance Ceiling: Here’s How Tue, 11 Mar 2025
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43 - Ep. 43: The Most Frustrating Parts of Freelancing—And How to Fix Them Mon, 10 Feb 2025
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42 - Ep. 42: Top 5 Ways to Get Clients That Worked in 2024 (and What to Avoid) Tue, 14 Jan 2025
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41 - Ep. 41: How to Beat the New Year Client Slowdown Tue, 10 Dec 2024
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40 - Ep. 40: 5 Steps to Prepare Your Design Business for a Prosperous 2025! Tue, 03 Dec 2024
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39 - Ep. 39: How to Avoid Brand Identity Design Mistakes and Impress Your Clients Tue, 12 Nov 2024
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38 - Ep. 38: To Discount or Not to Discount? Pricing Strategies for New Designers Tue, 05 Nov 2024
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37 - Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers Tue, 29 Oct 2024
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36 - Ep. 36: How to Deal with Problematic Client Red Flags Tue, 08 Oct 2024
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35 - Ep. 35: Building a Standout Portfolio that Attracts Clients Tue, 01 Oct 2024
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34 - Ep. 34: Overcoming Challenges in Creative Entrepreneurship with Lindsay Faller Tue, 24 Sep 2024
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33 - Ep. 33: Stand Out on LinkedIn: Social Selling for Designers with Michelle J Raymond Tue, 27 Aug 2024
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32 - Ep. 32: Work Smarter, Live Better: Achieving Balance in Your Design Career Tue, 20 Aug 2024
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31 - Ep 31: How to Use LinkedIn to Get Graphic Design Clients with Louise Brogan Tue, 13 Aug 2024
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30 - Ep. 30: Boost Your Design Income with These Five Practical Strategies Tue, 30 Jul 2024
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29 - Ep. 29: Get More Done in Less Time: Effective Time Management Strategies for Designers Tue, 23 Jul 2024
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28 - Ep. 28: How to Handle and Prevent Client Ghosting Tue, 16 Jul 2024
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27 - Ep. 27: Perfectionism: Your Worst Enemy and How to Overcome It Tue, 09 Jul 2024
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26 - Ep. 26: Five Essential Tips to Stand Out and Win Client Projects Tue, 25 Jun 2024
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25 - Ep. 25: Turning Client Objections into Opportunities: Expert Tactics for Negotiation Success Tue, 11 Jun 2024
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24 - Ep. 24: 15 Proven Ways to Land your First Design Client Mon, 03 Jun 2024
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23 - Ep. 23: Mastering Your Elevator Pitch: The Art of Persuasion in 30 Seconds Mon, 27 May 2024
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22 - Ep. 22: Navigating Mental Health and Creativity as a Designer Mon, 20 May 2024
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21 - Ep. 21: Freelance Design Pricing: Why You Should Never Match In-House Rates Mon, 13 May 2024
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20 - Ep. 20: This is Why Freelance Graphic Designers Quit Mon, 06 May 2024
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19 - Ep 19: Should You Use “I” or “We” on Your Graphic Design Website? Mon, 29 Apr 2024
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18 - Ep. 18: How to Increase Your Value + Profit as a Graphic Designer Mon, 22 Apr 2024
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17 - Ep. 17 Revolutionizing Design Education: Real-World Client Experience with David Block Mon, 15 Apr 2024
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16 - Ep 16: Ways to Niche So It’s Not Scary Wed, 10 Apr 2024
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14 - Ep 14: How to Transition from Freelance to Full-Time Job with Jamie Roberts Mon, 25 Mar 2024
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13 - Ep 13: Ten Ways You Can Get Graphic Design Clients Mon, 18 Mar 2024
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12 - Ep 12: How to Attract Graphic Design Clients Mon, 11 Mar 2024
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11 - Ep 11: Which Pricing Strategy Should Graphic Designers Use? Tue, 05 Mar 2024
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10 - Ep 10: Common Mistakes in Getting Graphic Design Clients Mon, 26 Feb 2024
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9 - Ep 9: Expert Legal + Trademark Tips for Designers with Brittany Ratelle Mon, 19 Feb 2024
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8 - Ep 8: How to Increase Your Prices as a Graphic Designer with Jess Langley Mon, 12 Feb 2024
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5 - Ep 5: How to Have Less Clients and Make More Money Mon, 22 Jan 2024
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4 - Ep 4: How to Take Action with Your Ideas with Darnell Brown Mon, 15 Jan 2024
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3 - Ep 3: Design Agency Marketing Tactics for Freelance Graphic Designers with Sam Chlebowski Fri, 05 Jan 2024
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2 - Ep 2: How to Use Instagram to Get Graphic Design Clients with Brittany Worthington Fri, 05 Jan 2024