Fine Tune with Corby Fine
Corby Fine
Looking to 'Fine Tune' your business, your job, your team or yourself? Corby Fine offers innovative and thought provoking ideas along with real world examples, to address all kinds of different challenges and opportunities helping you innovate and succeed. Leveraging his two decades of experience, you will hear from industry experts and learn through case studies in marketing, digital transformation, analytics and leadership.
Categories: Business
Listen to the last episode:
In this episode, seasoned industry experts Kevin Krossing and Jeff Dack gather around the virtual table to dissect the ever-evolving landscape of creative agencies. Buckle up as we unravel intriguing insights, heated debates, and fresh perspectives on what lies ahead for these dynamic entities.
1. Art vs. Agency Work: The Great Debate
🎨 Artistic Boundaries: Is agency work truly an art form? We delve into the delicate balance between creativity and client briefs. When does a piece transcend mere commercial intent and become a masterpiece? Prepare for a lively exchange of ideas!
📜 The Brief Dilemma: Imagine a canvas where client requirements meet artistic expression. We explore the tension between fulfilling briefs and pushing creative boundaries. Can an agency’s work be both functional and soul-stirring?
2. Maximizing Client Budgets: The Alchemy of Value
💰 Stretching the Dollar: Kevin and Jeff spill the beans on their secret sauce for maximizing client budgets. Discover ingenious strategies that transform limited resources into impactful campaigns. Sometimes, it’s not just about doing more with less—it’s about doing better.
🔍 The Hidden Equation: Ever heard of “one plus one equals three”? Dive into the magic of synergy. A well-crafted creative product can amplify results beyond expectations. We decode the alchemy behind stretching those client dollars.
3. Navigating the Digital Frontier
🌐 Digital Disruption: The digital age has reshaped agency-client dynamics. From social media campaigns to immersive experiences, we discuss how agencies adapt to this brave new world. Buckle up for insights on data-driven creativity and the power of storytelling in pixels.
🚀 Agencies as Innovators: Beyond ads and billboards, agencies now wield tech-savvy tools. We explore AI-driven insights, virtual reality escapades, and the fusion of content and code. How do agencies stay ahead in this digital arms race?
4. The Human Element: Creatives, Clients, and Collaboration
🤝 The Dance of Collaboration: Creatives, suits, and clients—how do they tango? Our podcast unveils the delicate choreography required for successful collaborations. From brainstorming sessions to client pitches, we peek behind the curtain.
🌟 The Agency Renaissance: Amidst automation and algorithms, the human touch remains irreplaceable. We celebrate the storytellers, designers, and strategists who breathe life into brands. After all, pixels need poets too.
Join us as we unravel the Future of Agencies. Whether you’re a seasoned marketer, a curious student, or an agency aficionado, this podcast promises inspiration, laughter, and a dash of creative magic. 🎧✨
Watch on YouTube: https://youtu.be/Ye7BOgwo4C0?si=GVkB6ZrfyLgPtHWb
#AgencyInsights #CreativeAlchemy #FineTunewithCorbyFine #AdvertisingAgencies
Previous episodes
-
47 - EP47 - The Future of Agencies Kevin Krossing and Jeff Dack Mon, 18 Mar 2024
-
46 - EP46 - Digital Advertising, a Mix of Technology and the Human Element with Ben Wise and Jeremy Freedman Sat, 02 Mar 2024
-
45 - EP45 - If You're Not Already Playing With AI You're Far Behind with Adam Brotman and Andy Sack Wed, 03 Jan 2024
-
44 - EP44 - Be a Successful Leader with Cindy Wahler Wed, 10 May 2023
-
43 - EP43 - Invent Status Quo with Sean Downey Sat, 18 Mar 2023
-
42 - EP42 - Think About the Edges with Tanbir Grover Sun, 22 Jan 2023
-
41 - EP41 - Be Reckless and Break Things in Your First 90 Days with Shilpa Arora Wed, 07 Dec 2022
-
40 - EP40 - There is Always the Next and the Never Done with Meghan Nameth Sat, 12 Nov 2022
-
39 - EP39 - Finding Patterns Of Things Not Working With Michael Roberts Mon, 10 Oct 2022
-
38 - EP38 - The Digitization of Sports with Christina Litz Thu, 24 Feb 2022
-
37 - EP37 - Building the World's Most Loved Payments Company with Nic Beique Mon, 31 Jan 2022
-
36 - EP36 - Homeownership as a Service with Daniel Dubois Tue, 04 Jan 2022
-
35 - EP35 - The Future is Bright on Pinterest with Erin Elofson Tue, 07 Dec 2021
-
34 - EP34 - Building Live Learning Empires with Candice Faktor Mon, 22 Nov 2021
-
33 - EP33 - Build and Grow Your Content Business with Brett Chang Mon, 08 Nov 2021
-
32 - EP32 - Find Your Flywheel and Institutionalize Your Information Consumption with John Boynton Mon, 01 Nov 2021
-
31 - EP31 - Banks Need to Balance Automation and Human Advice to Win with Maja Neable Sun, 26 Sep 2021
-
30 - EP30 - BenchSci Wants to Bring New Medicine to Patients 50% Faster with Simon Smith Mon, 13 Sep 2021
-
29 - EP29 - Maple is Canadian Made Healthcare IP For the Entire World with Dr. Brett Belchetz Sun, 25 Jul 2021
-
28 - EP28 - Twitter is the Conversation Layer of the Internet with Paul Burns Tue, 29 Jun 2021
-
27 - EP27 - What is a Retail Media Network with Dana Toering of Walmart Canada Tue, 25 May 2021
-
26 - EP26 - The Future of Loyalty is Data with Derrick Fung Sun, 25 Apr 2021
-
25 - EP25 - Are You Really Listening to Your Customers with Shannon Katschilo of Medallia Tue, 06 Apr 2021
-
24 - EP24 - How to stay Relevant on Marketing, Technology and Other Stuff with Jed Schneiderman Sun, 14 Mar 2021
-
23 - EP23 - The Future of Agencies is in Driving Total Customer Experience Mon, 15 Feb 2021
-
22 - EP22 - Solving Some of the Hardest Problems That Don't Really Exist Today Sun, 17 Jan 2021
-
21 - EP21 - Entrepreneurs Should Take the Offer, Then do it All Over Again Wed, 09 Dec 2020
-
20 - EP20 - The Big Push, Taking Women-led Companies From Seed to Series A and Beyond Tue, 24 Nov 2020
-
19 - EP19 - Turning a Pick-Up Culture Into a Delivery Culture Sun, 25 Oct 2020
-
18 - EP18 - Success Means Being Right Most of the Time With Only 40% of the Information Sun, 13 Sep 2020
-
17 - EP17 - Plumbing in the Cloud Sun, 09 Aug 2020
-
16 - EP16 - The Best Brands Have a Crystallized Point of View Mon, 27 Jul 2020
-
15 - EP15 - A Bias Free Disruption of the $50 Billion Executive Search Industry Tue, 07 Jul 2020
-
14 - EP14 - What do Denny's, Sandman Hotels and The NHL's Dallas Stars have in Common? Sat, 04 Jul 2020
-
13 - EP13 - Canada's Top CDO (That's Digital and Data to you) Wed, 24 Jun 2020
-
12 - EP12 - Live Your Customer's Story with Tony Chapman Sun, 14 Jun 2020
-
11 - EP11 - Spotify on a Watch, and How to Build a Business With Spotify Fri, 05 Jun 2020
-
10 - EP10 - Transitioning from a Shopping Cart to a Shopping Cart Sun, 24 May 2020
-
9 - EP9 - Starting a New Job in a Pandemic Mon, 18 May 2020
-
8 - EP8 - Will we Ever Step Foot in a Gym Again? Sat, 09 May 2020
-
7 - EP7 - Taking Rakuten Kobo Global with Michael Tamblyn, CEO Rakuten Kobo Sun, 03 May 2020
-
6 - EP6 - The Power of the LinkedIn Platform Thu, 30 Apr 2020
-
5 - EP5 - Find Your Yes With Erica Ehm Sun, 26 Apr 2020
-
4 - EP4 - Working from Home Sun, 19 Apr 2020
-
3 - EP3 - The Fractional Executive Sun, 12 Apr 2020
-
2 - EP2 - Launching an Outplacement Startup in the Middle of a Pandemic Sun, 05 Apr 2020
-
1 - EP1 - My Three Team Rules Sun, 29 Mar 2020