Radio
Podcasts
lipservice with Sonia Elyss

lipservice with Sonia Elyss

Sonia Elyss

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.

Categories: Arts

Listen to the last episode:

Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes.

I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love.

With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring.

Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you).

Key Topics:

A proven strategy for landing PR authentically
Complete security setup guide for TikTok & Instagram
Critical steps to take if your account gets hacked
Real value assessment of beauty event VIP tickets
Industry insights about beauty awards and publications

Whether you're building your creator business or protecting what you've built, this episode has the practical advice you need.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Previous episodes

32 - Ep 29. The Real Way to Get PR + Protecting Your Social Media Against Hackers | Solo Episode with Sonia
Thu, 31 Oct 2024

31 - Ep 28. Building Beauty Different: How MOB Beauty's Co-Founder, Alisha Gallagher, Created True Community Through Conscious Beauty
Thu, 24 Oct 2024

30 - Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation
Thu, 17 Oct 2024