
Real Estate Development: Land to Legacy
Eugene Gershman
Real Estate Development: Land to Legacy is hosted by Eugene Gershman, who scaled his company to $30M/year before the market forced a reset. Now rebuilding with deeper clarity, he shares real stories of growth, failure, and leadership. This podcast breaks down the real-life lessons and steps behind turning land into lasting value—educating listeners on what it truly takes to develop real estate. Guests include developers, investors, architects, land use consultants, and more. If you've lived the lessons and bounced back, we want to hear from you.
Categories: Business
Listen to the last episode:
Maximizing Value in Real Estate Development with Matin Haghkar
How do you spot a winning deal that others overlook? For Matin Haghkar, it’s about knowing your numbers, trusting your team, and recognizing hidden potential—like the property he found sitting unsold for a year on the MLS, which he transformed into a lucrative mixed-use success. In this episode, Matin shares how he built a diversified real estate enterprise from scratch, including a brokerage, construction company, property management arm, and more. He also offers a candid look at the lessons learned from unexpected structural challenges, managing costs amid tariffs and market shifts, and the importance of holding long-term for generational wealth. Whether you're an experienced developer or just entering the industry, Matin’s philosophy of calculated growth and relentless team building is one you’ll want to absorb.
Guest Bio
With over 30 years of combined team experience, Matin Haghkar leads RE/MAX Plus, a full-service brokerage operating across Philadelphia, Montgomery, Delaware, and Chester counties, as well as South Jersey. Matin brings more than two decades of personal experience in the industry, beginning his career at just 18 years old. Under his leadership, RE/MAX Plus has grown to over 50 agents and expanded into property management (with over 1,000 units managed), mortgage services, development, and construction. Matin is known for his client-first approach and commitment to full-service excellence across the real estate lifecycle.
Episode Highlights and Chapters
00:01 Matin’s background and the evolution of his real estate business
02:00 How Matin divides his time across brokerage, management, and development
03:30 Building a trusted team and why it’s essential for scaling
05:00 The mindset shift from short-term commissions to long-term client relationships
07:00 Creating alignment between employee security and client quality
08:30 What defines a “good deal” in today’s challenging market conditions
10:00 Design development costs and the true investment in getting shovel-ready
12:00 Why Matin bakes 15–25% profit into every project—and how site development surprises can wipe it out
14:30 A favorite recent deal: turning a neglected commercial lot into a valuable asset
16:00 The unexpected costs of building on top of an existing structure
21:00 Lessons from design missteps and dealing with structural surprises
24:00 When and why Matin started his own construction company
26:30 The risk of taking on too many ventures at once in real estate
28:00 Navigating tariffs and why Matin stockpiled appliances early
30:00 Planning development in uncertain economic conditions
32:00 How local market dynamics influence national trends
34:00 Matin’s view on tariffs, recession, and long-term positioning
37:00 The importance of persistence and realism in real estate success
Contact Information
To learn more about Matin Haghkar and his team, visit their real estate brokerage at https://plusrealtors.com. For property management services, go to https://plusmanagers.com, and for mortgage solutions, check out https://wisemortgage.com. You can also find Matin and his businesses on social media platforms including Facebook, Instagram, YouTube, and X (formerly Twitter).
To explore more podcast episodes, visit Eugene Gershman’s official site at https://giscompanies.co/podcast.
Previous episodes
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42 - How a $265K Deal Turned into $1.5M Fri, 23 May 2025
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41 - How Blue-Collar Investors Build Wealth Wed, 21 May 2025
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40 - What They Don’t Teach You About Land Use Fri, 16 May 2025
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39 - The Hidden Power of Thoughtful Design Mon, 12 May 2025
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38 - Why Most Investors Miss Out on Industrial Deals Wed, 07 May 2025
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37 - How a $20M Portfolio Nearly Broke Me Fri, 04 Apr 2025
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36 - Why Self Storage Beats Apartments Thu, 03 Apr 2025
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35 - How to Pay Less in Taxes Without Breaking the Rules Fri, 28 Mar 2025
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34 - Mastering Real Estate Marketing with Digital Strategies Thu, 20 Mar 2025
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33 - Raising Capital and Surviving Market Crashes Wed, 05 Mar 2025
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32 - The Truth About HOAs Every Developer Must Know Wed, 19 Feb 2025
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31 - Scaling Development, Risk Management, Builder Selection, and Coaching Mon, 03 Feb 2025
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30 - The Secrets to Securing Loans and Managing Risk Thu, 23 Jan 2025
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29 - Zoning, Financing, and Real Estate Growth Thu, 12 Dec 2024
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28 - Feasibility Studies and Team Building for Developers Sat, 07 Dec 2024
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27 - The Real Talk on Multifamily Development  Fri, 06 Dec 2024
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26 - The Art of Raising Capital Sat, 30 Nov 2024
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25 - Developing Profitable Short-Term Rentals Sat, 23 Nov 2024
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24 - Developing Built-to-Rent Projects Sat, 16 Nov 2024
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23 - The Future of Real Estate Lending with AI Thu, 14 Nov 2024
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22 - Real Estate Investing and Fundraising Synergies Wed, 13 Nov 2024
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21 - Creative Financing and Market Trends in Real Estate Wed, 06 Nov 2024
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20 - Preventing Legal Pitfalls and Conflict Resolution Thu, 31 Oct 2024
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19 - Building Smarter: Tax-Saving Secrets and the Future of Modular Construction Sat, 26 Oct 2024
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18 - Passive Income Strategies: Real Estate, Oil, and Gas Explained Wed, 23 Oct 2024
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17 - Risk, Reward, and Returns with Max Gonzales Fri, 11 Oct 2024
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16 - Crisis Management in Real Estate: Lessons from John David Fri, 11 Oct 2024
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15 - The Truth About Passive Income: Why Real Estate Isn’t Always Passive Mon, 07 Oct 2024
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14 - Lessons in Development: Chris Robison on Real Estate, Risk, and Rewards Fri, 04 Oct 2024
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13 - Beyond the Deal: Sonny Moyers on Smart Strategies for Real Estate Pros Tue, 27 Aug 2024
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12 - Surgery by Day, Investments by Night: The Dr. Ryan Smolarz Story Wed, 21 Aug 2024
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11 - The Wealth Elevator: Lane Kawaoka's Rise to $2.1 Billion Fri, 16 Aug 2024
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10 - Land Banking 101: Investing in Tomorrow’s Hotspots Today Tue, 13 Aug 2024
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9 - Efficiency and Innovation in Real Estate and Construction with Mike Kaeding Wed, 07 Aug 2024
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8 - Streamlining Real Estate Investments with Prosway’s Abdullah Abunasrah Sat, 03 Aug 2024
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7 - The 3am Epiphany Led Blake Alpen from From Concrete to Capital Thu, 01 Aug 2024
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5 - Hard Truths and Development Strategies from Architect/Builder Lance Cayko Thu, 25 Jul 2024
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4 - From Landlord to Investor: Tom Dunkel’s Approach Wed, 24 Jul 2024
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3 - Insights from Tech-Powered Analyst Stephon Smith Wed, 17 Jul 2024
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2 - Navigating Real Estate Development with Owen Reimer Tue, 16 Jul 2024
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1 - Trailer. Introduction. Sun, 23 Jun 2024