The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Categories: Technology
Listen to the last episode:
This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com
Previous episodes
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388 - PPC Basics - Building Your First Campaign (Episode 487) Sun, 09 Nov 2025
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387 - Should You Try Microsoft Ads? (Episode 486) Sun, 02 Nov 2025
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386 - PPC Basics: How to Get Phone Calls (Episode 485) Sun, 26 Oct 2025
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385 - Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484) Sun, 19 Oct 2025
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384 - PPC Basics: How to Improve Quality Score (Episode 483) Sun, 12 Oct 2025
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383 - PPC Basics: How To Manage a Search Campaign (Episode 482) Sun, 05 Oct 2025
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382 - A Warning to 10+ Year Old Accounts (Episode 481) Sun, 28 Sep 2025
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381 - Huge Q&A About Google Ads (Episode 480) Sat, 20 Sep 2025
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380 - How to Revive a Stale Campaign (Episode 479) Sun, 14 Sep 2025
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379 - How to Stop Spam and Bot Traffic & Leads (Episode 478) Sun, 31 Aug 2025
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378 - Answering Your Questions About Google Ads (Episode 477) Sun, 24 Aug 2025
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377 - The Right Way to Use Audiences (Episode 476) Sun, 17 Aug 2025
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376 - When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475) Sun, 10 Aug 2025
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375 - Competitor Campaigns: When, Why, and How (Episode 474) Sun, 03 Aug 2025
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374 - How to Audit a Failing Google Ads Account (Episode 473) Sun, 27 Jul 2025
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373 - Answering Questions from Listeners! (Episode 472) Sun, 20 Jul 2025
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372 - Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471) Sun, 13 Jul 2025
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371 - Cookie Consent Explained from a Google Ads Perspective (Episode 470) Sun, 06 Jul 2025
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370 - The Budget Bulls-Eye Principle (Episode 469) Sun, 29 Jun 2025
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369 - Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468) Sun, 22 Jun 2025
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368 - My Favorite Google Ads Script (Episode 467) Sun, 15 Jun 2025
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367 - 9 Buttons You Should Never Click (Episode 466) Sun, 08 Jun 2025
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366 - New Changes Coming to Google This Year (Episode 465) Sun, 01 Jun 2025
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365 - Optimization Score: 100% Compliant, 0% Profitable (Episode 464) Sun, 25 May 2025
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364 - Smart Bidding Fails Against Manual Bidding (Episode 463) Sun, 18 May 2025
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363 - Deep Dive: Looking at Metrics of a Successful Account (Episode 462) Sun, 11 May 2025
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362 - 4 Ways To Manage Bad Traffic (Episode 461) Sun, 04 May 2025
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361 - Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460) Sun, 27 Apr 2025
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360 - Answering Questions about Google Ads (Episode 459) Sun, 20 Apr 2025
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359 - I’m Sick of Scammers in Google Ads (Episode 458) Sun, 13 Apr 2025
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358 - YouTube Campaigns Are Changing (Episode 457) Sun, 06 Apr 2025
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357 - 2025 Keyword Research & Imposter Syndrome (Episode 456) Sun, 30 Mar 2025
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356 - Custom Labels in Google Ads Shopping (Episode 455) Sun, 23 Mar 2025
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355 - Google’s Goals Are NOT Your Goals (Episode 454) Sun, 16 Mar 2025
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354 - Report Finds 80% Do Not Use Negative Keywords (Episode 453) Sun, 09 Mar 2025
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353 - The Best Scripts to Use in Google Ads (Episode 452) Sun, 02 Mar 2025
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352 - Enhanced Conversions, Performance Max, & Micromanaging (Episode 451) Sun, 23 Feb 2025
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351 - How Google Ads Keyword Matching Works (Episode 450) Sun, 16 Feb 2025
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350 - Why Businesses Don’t Grow from PPC (Episode 449) Sun, 09 Feb 2025
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349 - Bidding, ROAS, & AI (Episode 448) Sun, 02 Feb 2025
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348 - How Successful are Ads on Google? (Episode 447) Sun, 26 Jan 2025
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347 - Search Terms in Performance Max (Episode 446) Sun, 19 Jan 2025
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346 - Improving The Quality of Leads (Episode 445) Sun, 12 Jan 2025
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345 - Let's Talk About Budgets in Google Ads (Episode 444) Sun, 05 Jan 2025
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344 - 5 New Tricks to Try in 2025 (Episode 443) Mon, 30 Dec 2024
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343 - The Worst Account I’ve Ever Seen (Episode 442) Sun, 15 Dec 2024
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342 - Answering Your Questions (Episode 441) Sun, 08 Dec 2024
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341 - HVAC & A/C Lead Generation (Episode 440) Sun, 24 Nov 2024
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340 - These TRUTHS Will Never Change (Episode 439) Sun, 17 Nov 2024
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339 - Case Study: B2B & B2C (Episode 438) Sun, 10 Nov 2024